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Georges Queuille: the inventor of "Gloria’s wine", his "energy drink"

Curiosity Aurélie - assistante au pôle communication By Aurélie - assistante au pôle communication, the 13 March 2020

Do you want to discover or learn more about the illustrious characters of our territory? Every week, we will highlight the men and women who have marked their time. This idea of series came to us by admiring the window of "Your Basket Flavor" located in Niort, a stone’s throw from the trade of the famous pharmacist we will talk about.

Today, we stay in the current environment to talk about... health!
Georges Queuille was the inventor of the tonic named Vin de Gloria. To prevent the viruses that run, here is what the pharmacist Queuille could have offered us...

The Wine of Gloria, the ancestor of Coca-Cola : a much appreciated fortifier and its greatest commercial success

It was in 1882 that Georges Queuille invented the Vin de Gloria. It was not a wine, but it was a fortifier made up of coca, among other things, a medicinal plant that has been used in South America for millennia and will become the flagship ingredient of Cola-Cola when it was created in 1985.
Gloria’s Wine was also composed of kola (a tree with stimulating properties), cocoa, quinquina (a bark extract with febrifuge virtues) and glycerolphosphates.
“Gloria’s Wine brings together by its composition the most tonic and reconstituting drugs known to date”.
According to the labels of the time, it cures chlorosis (name given to iron deficiency anemia), anemia and debility. It also gives strength to old people and convalescents.
A small booklet boasting its merits was provided with the elixir: «Much more fortifying and repairing than the wines with meat juice and ferruginous; it does not tire the stomach, opens the appetite and facilitates digestion».
The price per litre was 5.50 francs and it was prescribed by many doctors. Would it have come to the end of the Coronavirus COVID-19? Perhaps!
Let’s go back to this man…

A renowned pharmacist and multi-enthusiast

Born in Aigre en Charente in 1857, Georges Queuille studied pharmacy and medicine brilliantly in Poitiers, then in Bordeaux, where he received the first medal of vermeil awarded by the faculties. He won five times the Schools and Faculties of Medicine and Pharmacy. He moved his pharmacy to Niort in 1886, at 19 rue de la Gare. It was he who installed in 1898 the first X-ray cabinet in Niort, in his pharmacy. Only three years after his invention!
Georges Queuille was not just a pharmacist. He was a man of many interests. Curious and passionate about technical novelties, he was an accomplished photographer with more than 8,000 photographic plates. Some of his photographs are kept in the departmental archives of Deux-Sèvres.
He also loved travelling, made photographic reports in Egypt, Russia, the Maghreb and Nubia. He was passionate about esperanto. He was an ardent defender of it, and it was with this language that he used some of his clichés. In 1907 he hosted the «Esperanto Consulate» in Niort and participated in numerous international Esperanto congresses.
He was also, among other things, a municipal councillor, a member of the Automobile-Club des Deux-Sèvres and of the Committee to promote tourism, was involved in social work to provide assistance to the disadvantaged… In 1913, he was awarded the Legion of Honor as 2nd Class Pharmacist Major of the Territorial Army. A full life!

To find out more…

The shop "Your Basket Flavour", next to the former pharmacy of Georges Queuille, exhibits in its window vials, bottles and other objects that belonged to the pharmacist including the bottles of the famous Vin de Gloria. Don’t hesitate to take a look, this is the opportunity to know more about this atypical pharmacist!

Your Panier Saveur, 5 rue de la Gare, in Niort

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